Hot Wheels is celebrating the 10th anniversary of the Premium Car Culture series in 2025, and it's bound to be amazing. But ...

How the team at Mattel continues to drive creative thinking for this iconic brand ...

The things Dragos enjoys the most in life are, in no particular order: cars, motorcycles, diecast cars, and drifting. He's seen (and driven) many vehicles since he started his writing career back in ...

The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...

Hot Wheels are certainly nostalgic, but if you have the right cars in your collection they may also be worth quite a bit of ...

As part of the first sixteen Hot Wheels models ever created, it is not just the blistering pink paintwork that makes it desirable, but also because it is one of Mattel's first Hot Wheels creations ...

Hot Wheels & Global Head of Vehicles at Mattel. For 56 years, Mattel's diecast Hot Wheels have not only endured, they've expanded and evolved to become part of American culture. Worldwide sales ...

Earlier this week we brought you amazing photos of a Hot Wheel car Mattel valued at $140,000. "WTF?!," is what we heard from a lot of readers who wondered how a $1 toy could possibly be worth more ...

From the initial design to final production, we visited Hot Wheels headquarters in Los Angeles to see how America's favorite ...

making it the first time the Hot Wheels brand has ever opened up the vehicle selection process to its fans. The festivities kicked off over the weekend at Mattel's global headquarters in El ...

Though purchases are still primarily made for children, adults are buying them at a faster clip, said Roberto Stanichi, who oversees Hot Wheels at Mattel. He estimates that adult collectors drive ...