Sometimes known as promo gifts, giveaways or “swag,” promotional products are customized merchandise intended to publicize the university or a specific department, service, event or initiative. They ...

The key to success in the promotional products marketing industry is not to manufacture and print the promotional items yourself, but to simply market these items and enlist the services of ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...

Which tactics, channels, and content types do B2B technology companies use most to market products? To find out, Regalix surveyed 640 senior marketing executives and business leaders about their ...