La-Z-Boy's unexpected campaign against reclining airplane seats is stirring up a storm online. What began as a playful jab has morphed into a viral movement.

But one of the biggest debates in airline etiquette is whether or not it’s acceptable to recline your seat for a more comfortable ride. La-Z-Boy has a firm stance on the matter: “Do the upright thing.

So far, more than 150,000 people have signed the petition, the company claims. Of course, there's a little bit of an incentive to do so. If you sign the pledge, you'll have the chance to win prizes like a La-Z-Boy recliner and $500 in airfare.

La-Z-Boy, the furniture company known for its reclining chairs, has launched a petition urging passengers to stop reclining their seats on airplanes, which has gained traction with nearly 200,000 signatures.