Mukbang combines two Korean words—“meongneun” (eating) and “bangsong” (broadcast)—and involves influencers eating copious amounts of food while interacting with their audience.

Mukbang (muhk-bahng) is a Korean term that literally translates to “eating broadcasts”. People known as mukbangers eat large amounts of food in front of a camera that’s streaming to the ...

Meanwhile, mukbang star Mini has fronted a promotional ... Millions tune in to watch this Korean eat mountains of food. BBC China media analyst Kerry Allen says: "Social-media platforms in China ...