In an attempt to reclaim the names of popular IKEA products, the Swedish tourist board launched a campaign, Discover the Originals, matching them to their namesakes back in 2022. And this July ...
Ikea believes it is slowly making inroads - many of the 8,500-odd products on sale at its two 430,000 sq ft stores in Hyderabad and Mumbai, and online, are tailored and tweaked to suit Indian ...