This case study describes how Frito-Lay, a potato chip brand in Canada, added a personalised video function to revitalise a successful campaign. The brand's 'Do Us a Flavour' campaign had run ...
Frito Lay is recalling two popular brands of chips in Canada due to a possible risk of salmonella contamination. The voluntary recall affects SunChips Harvest Cheddar Flavour Multigrain Snacks and ...
A high-profile pricing dispute that saw one of Canada’s largest food makers stop shipments of chips and snacks to the country’s largest grocer has been ...