Digital rights management is akin to copyright protection, and is used by publishers, manufacturers and individuals that to control who copies, views, prints or alters work or even devices.
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Manages the use of copyright-protected data such as music, graphics, videos etc. For example, DRM can prohibit you sending a downloaded media file to other media such as CD, DVD, or even PC.
It seems like everyone wants to do their part in the world of digital rights and privacy nowadays, but it could become a sticky situation where these activists turn their back on their passions.