social media marketing, and search engine optimization as the top three channels for delivering an excellent return on investment: About the research: The report was based on data from a survey of ...

Optimizing lead generation across all channels can help businesses cultivate meaningful connections that enhance engagement, ...

An omni-channel marketing strategy—one that integrates platforms ranging from social media to search, audio, BVOD and ...

Subscribe To Our Newsletter. Daily search marketing tidbits for savvy pros. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to ...

Digital Marketing is an essential marketing strategy for brands, arguably the most important in such a digitized world. We explore how brands are creating their digital marketing strategies to ...

Email marketing remains one of the most effective channels for driving revenue, offering unparalleled ROI and personalization ...

Prasanth Naidu, Chief Marketing Officer at Moneyview, talks to BrandWagon Online about the dos and don’ts of digital ...

Before the Internet became a hub for mass marketing, traditional media fueled business success. Paper, radio, TV, and direct ...

Elberse, Anita. "Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels." Paper presented at the INFORMS Marketing Science Conference, Stephen M. Ross School of Business, ...

The Channel Company has acquired Audienz, a cloud marketing services company that counts top cloud providers among its blue chip customer list, in a deal that adds new global end-user digital ...

we will be able to integrate marketing, technology, analytics and AI to help clients provide personalized experiences across multiple channels and enable their digital transformation." The deal ...