After the holidays, most of us are thinking about New Year’s resolutions (and maybe still feeling bloated from all the festive foods). While it can be tempting to plan an entire diet overall to kick ...

Collis, David J. "Birds Eye and the U.K. Frozen Food Industry (A)." Harvard Business School Case 792-074, February 1992. (Revised December 1994.) ...

Frozen fish is perhaps not the most glamorous of products to market. However, when Birds Eye revealed the latest incarnation of the face of their product, many on social media had a surprisingly ...