Trying to understand the scope of the 2011 Challenge Bibendum – Michelin's multi-day, mindblowingly comprehensive sustainability mobility event held this year in Berlin, Germany – is not easy.

Let us know which ones resonate with you. I love Bibendum, aka the Michelin Man. He’s one of the world’s oldest brand mascots ...

The term "Bib Gourmand" comes from Bibendum (the Michelin Man's official name). Imagine enjoying expertly crafted dishes, full of flavor and innovation, at a price that won't leave your wallet crying.

Bibendum Wine has outlined a series of consumer trends likely to influence buying behaviour in 2025, compiling data from its ‘Wine MODE’ tool, in addition to analysis from Bidendum's in-house insights ...

Unlike Michelin stars, which highlight luxury dining, the Bib Gourmand focuses on value, rewarding eateries that provide excellent multi-course meals at modest rates. Named after Bibendum ...

But with me, with Bibendum being in the Michelin building and the classic cars [on display in Brooklands], it was a perfect connection. I love cars and anything that’s got a bit of oil and petrol.