USC's Juju Watkins Lands Major March Madness NIL Deal: Nearing $1 Million Valuation
USC Trojans star guard JuJu Watkins is adding another NIL deal to per portfolio. Watkins is joining Mondelez in their March ...
Nevada's Steve Alford on NIL player endorsements, transfer portal: 'It makes no sense'
Nevada's Steve Alford says he's concerned about rapid changes in college basketball following the team's elimination from the ...
Does NCAA’s NIL Crackdown Make March Madness 2025 The End Of Big Money For Athletes?
For decades, the NCAA Tournament has captivated fans with buzzer-beaters, Cinderella stories, and bracket-busting upsets.
NCAA taps this Texas-based AD to manage back-pay settlement, NIL future
The Texas A&M athletic director, as well as former athletic director Ross Bjork, now at Ohio State, will serve on the ...
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How much has NIL improved at Michigan? NFL-bound Wolverines weigh in
Michigan's NFL draft prospects discussed the strides the university took in the NIL space during their careers.
'It's a money game now' — How LSU is using NIL to keep up in ever-evolving college football world
After falling short of expectations for three seasons, LSU drummed up as much as it could in fundraising to get the Tigers back in the national picture. Here's a deep dive into how that all works in ...
Shaka Smart Forces Marquette Basketball Players To Ditch NIL Agents While Refusing To Negotiate
Marquette head coach Shaka Smart refuses to negotiate NIL compensation with agents associated with college basketball players ...
Giving college athletes tax breaks on NIL earnings isn’t choosing to win at all costs
Asked to explain why this was more than the latest example of a society's priorities run amok, the politicians offered ...
The Atlanta Journal-Constitution7h
NIL deals remain scarce for GHSA athletes
The Georgia High School Association legalized name, image, likeness (NIL) deals for high school athletes in October 2024, but those contracts remain scarce and rarely lead to big money, the GHSA’s ...